Environmental Performance Feedback and Timing of Reshoring: Perspectives from the Behavioural Theory of the Firm

The behavioural theory of the firm (BTOF) claims that firms’ performance feedback is significant for strategic decision-making. Building upon this, we shift our focus from widely researched topic financial to sustainability performance. We theorize environmental (i.e. relative aspirations) influences their reshoring decisions. Based on a sample publicly traded manufacturing multinational enterprises (MNEs) 15 developed countries, find firms with below-aspiration (BEP) are slower engage in activity. In contrast, above-aspiration (AEP) quicker reshoring. Moreover, substantiate moderating role feedback: positive enables higher BEP activity even more slowly. Nevertheless, has not been confirmed relationship between AEP and timing